Yes, let’s address the elephant in the room: Loreen is the Eurovision winner. And not once but twice, which makes her a unique case in history because no other female artist has ever done so. In 2012 with Euphoria and in 2023 with Tattoo. Double tick. The eleven-year gap between her first and second Eurovision victory undoubtedly makes her a master of global hits. Loreen holds the key to the iconic chorus with no expiry date: the one you danced to at the beginning of the last decade and that your grandchildren will still be dancing to at the end of the century as a pop culture classic.

You may be interested